About us

Lace the Game is a woman-owned, family-run small business located in San Diego, California. 

We are proud to have been a trusted distributor of athletic shoelaces since 2015 to many businesses and sports teams across the country, including Little League, High School and University teams. 

 Our company is committed to supporting American jobs and manufacturing by offering quality products made right here in the USA. 


1611 S. Melrose Dr. Suite A #337 Vista, Ca 92081